Hotel CSR and WOM dataset

Published: 10 September 2021| Version 2 | DOI: 10.17632/kj5zvcn945.2
Contributor:
Shuhui Diao

Description

The dataset shows three experimental studies raw data of the artical "The impact of corporate social responsibility on hotel brand identification and customer word-of-mouth: the moderating roles of service quality and sense of power". Our purposes are (1) to verify the effect of CSR on positive customer WOM and to investigate the mediating effects of brand identification as a possible mechanism for understanding customer responses to hotel CSR; (2) to investigate the moderating role of service quality (from hotel perspective) and (3) to examine the moderating effect of customer's sense of power (from customer perspective) in influencing customer's responses to hotel CSR.

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