Survey Data on Product-Related Stigma and Wheelchair Morphological Semantics among Elderly Users
Description
This dataset supports an empirical study examining how wheelchair appearance semantics relate to Product-Related Stigma (PRS), emotional responses, and behavioral avoidance in the Chinese sociocultural context. The data were collected in two phases. Phase 1: Semantic evaluation data.** Participants with relevant expertise evaluated representative wheelchair samples using a Semantic Differential scale across multiple stigma-related semantic dimensions. Scores were standardized and aggregated into a Stigma Strength Score (SSS) for each sample, which was used to classify wheelchairs into high-, medium-, and low-stigma conditions. Phase 2: Field behavioral experiment data.** A naturalistic field experiment was conducted in a public space using a single-confederate design with wheelchair stimuli of differing stigma levels. The dataset includes valid pedestrian observations of behavioral avoidance, operationalized as Minimum Lateral Distance (MLD) recorded by a radar system, and valid emotional response records derived from facial analysis software, coded as negative, neutral, or positive. Pedestrian gender and estimated age are included as moderating and control variables. The data were used to estimate a Structural Equation Model testing the associations among PRS, emotional response, and behavioral avoidance. All data have been fully anonymized: no facial images, video recordings, or personally identifiable information are included; only derived numerical and categorical variables are provided. The study was conducted in accordance with institutional ethics review requirements for naturalistic observation research.
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Institutions
- Guangdong University of TechnologyGuangdong, Guangzhou