Indonesian Female Echo Boomer Generation Behavior Data

Published: 29 July 2022| Version 1 | DOI: 10.17632/kpvkhtv5fx.1
Puspita Margareta,


The data includes a data file (.xlsx) and a questionnaire (.pdf). The data has been collected from the online survey with Google Form in January 2022 with the results of the collection of 326 valid participants. The data is quantitative and includes descriptive statistics and responses based on 1-5 point Likert scale (strongly disagree – strongly agree). The questionnaire that was distributed consisted of two parts, namely A and B. Part A contains the participant selection process according to the research sample criteria, such as: name, female gender, age, ownership of social media platforms (Instagram), local fashion brands followed on social media, the selection of the top 15 best local fashion brands in Indonesia, and the frequency of accessing the brand's social media. Then, part B contains the measurement instrument of each construct (Social Media Marketing Activities, Relationship Quality, Perceived Value, and Purchase Intention).



Marketing, Consumer Behavior