WOM Dataset - CZ, SRB, KOS

Published: 26 June 2020| Version 1 | DOI: 10.17632/kt6km8bbgx.1
Contributor:
Dušan Mladenović

Description

Dataset consists of 831 individual answers from Czechia, Serbia and Kosovo on topics releated to electronic WOM behaviour, social relationship variables and cultural dimensions.

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Categories

Word of Mouth Advertising, Electronic Word of Mouth

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