An Investigation into the Experience Economy of Immersive Event Industry to Increase Consumer Satisfaction in China

Published: 23 April 2020| Version 1 | DOI: 10.17632/m6sg4sw89b.1
Contributor:
Zhiyan Zhang

Description

This data is about the questionnaire results towards the investigation of consumer satisfaction in immersive theatre " Sleep No More" in Shanghai.

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Institutions

University of Huddersfield

Categories

Consumer Attitude

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