Data to Model the Effect of Telecommunication Perceived Service Quality and Perceived Value on the Degree of User Satisfaction and e-WOM: Context of North Cyprus Telecommunications Users
Published: 22 November 2019| Version 1 | DOI: 10.17632/m92kjz7tm8.1
Contributors:
, , , Description
The purpose of this dataset is to investigate a comprehensive model of user satisfaction and electronic word-of-mouth (e-WOM). The data was collected through a self-administered questionnaire at Girne American University in the Turkish Republic of North Cyprus (TRNC). The dataset was empirically evaluated using a survey of 500 respondents about their perceptions of the service provided by the mobile telecom operator.
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Institutions
Girne Amerikan Universitesi
Categories
Quality of Service, Consumer Satisfaction, Social Media Marketing