Social Media Metrics for E-Commerce Companies in the United Arab Emirates (UAE)
Description
A dataset of the top 10,000 e-commerce Companies in the United Arab Emirates (UAE) and their social media metrics, obtained on November 2023. Both the full source dataset (Dataset A.zip) and the augmented dataset (Dataset B.xlsx) are provided. Furthermore, the file "Decision Support Systems.xlsx" in the repository is the developed Decision Support System (DSS). The DSS enables the benchmarking of e-commerce companies with the 10,000 e-commerce companies in the UAE, with respect to social media performance. The Full Supplement zip file contains the full source dataset, the augmented dataset, the DSS, a presentation of the research, the source graphml model for the Methodology workflow, and a Supplement document file that contains detailed Literature Review and additional analysis.
Files
Steps to reproduce
The source data was obtained from My Lead Fox platform, with written permission from the Founder of the platform. The data cleaning and augmentation steps are described in the paper.