Vulnerability-themed Narrative Research 2025
Published: 20 June 2025| Version 1 | DOI: 10.17632/mpzsrsh9yh.1
Contributor:
Revatha TanDescription
Datasets for a vulnerability-themed narrative research, discussing about an Indonesia beauty brand's product users' personal insecurity experiences as brand's persuasion technique in its marketing communication activity. Research was conducted in 2024-2025.
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Institutions
- Bina Nusantara University
Categories
Marketing, Communication Campaign, Advertising Communication, Marketing Communication