Business Analytics and Predictive Machine Learning Modeling in the Business Environment

Description

Emerging economies face significant challenges in business forecasting due to data fragmentation, limited analytics infrastructure, and reactive decision-making processes. This study investigates the application of Artificial Intelligence of Things (AIoT) systems to enhance business forecasting capabilities across multiple sectors in Bangladesh. We present a comprehensive AIoT framework that integrates real-time IoT sensor data with advanced machine learning algorithms to enable predictive analytics and intelligent decision-making. Through three longitudinal case studies spanning manufacturing, retail, and financial services sectors, we demonstrate the transformative potential of AIoT implementation. Results indicate substantial improvements in forecasting accuracy (average increase of 19%), operational efficiency (cost reduction of 10-15%), and sustainability metrics. The textile manufacturing case achieved 93% demand forecast accuracy (up from 75%) and 70% reduction in downtime. The retail chain reduced stockouts by 75% while improving forecast accuracy to 90%. The fintech application enhanced loan default prediction accuracy to 89% while reducing non-performing loans by 42%. These findings underscore AIoT's viability as a strategic enabler of predictive intelligence in resource-constrained emerging markets, offering actionable insights for business leaders, policymakers, and researchers focused on digital transformation in developing economies.

Steps to reproduce

The Fourth Industrial Revolution has ushered in unprecedented opportunities for businesses to leverage data-driven decision-making through advanced technologies. However, emerging economies face distinctive challenges in adopting these innovations, including fragmented data ecosystems, limited technological infrastructure, and resource constraints (Lee & Lee, 2020). Bangladesh, as a rapidly developing economy with growing industrial and service sectors, exemplifies both the challenges and opportunities inherent in digital transformation initiatives. Traditional business forecasting methods in emerging markets often rely on historical trend analysis and expert judgment, which prove inadequate in volatile market conditions characterized by supply chain disruptions, demand fluctuations, and operational uncertainties. The convergence of Artificial Intelligence (AI) and Internet of Things (IoT) technologies—termed Artificial Intelligence of Things (AIoT)—offers a paradigm shift by enabling real-time data collection, processing, and predictive analytics (Xu & Duan, 2019). AIoT systems combine IoT's sensing capabilities with AI's cognitive functions to create intelligent, autonomous systems capable of learning from environmental data and making proactive decisions. This integration addresses critical gaps in emerging market contexts where real-time visibility and predictive capabilities can significantly enhance competitive advantage.

Institutions

• North South University

  Dhaka Division, Dhaka

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