Generational Cohort Dataset

Published: 01-04-2021| Version 1 | DOI: 10.17632/mvwkzg5hmz.1
Contributor:
Wilson Ndasi

Description

Dataset in SPSS format on Perceived CSR motive, Attitudes, Moral Emotions Purchase intentions for cause-related marketing and Discount promotion across for generational cohorts in a UK sample.

Files

Steps to reproduce

convert the data to SPSS and run the analysis using Hayes, regression moderation process macro. Also run an independent t-test on purchase intention for CRM and Discount promotion