Big Five Inventory data for manuscript, "To be a marketer or do what marketers do: Using a mixed methods approach to explore the aspiring marketer mind-set

Published: 02-03-2020| Version 1 | DOI: 10.17632/mwnwpzvcz4.1
Tony Woodall


Big Five Inventory (BFI) data collected over five consecutive years. Data is as used for calculating group/cohort personality scores - i.e. with all scores for relevant items reversed in accordance with John, O. P., Donahue, E. M., & Kentle, R. L. (1991). The big five inventory: versions 4a and 54. University of California, Berkeley, Institute of Personality and Social Research.