Published: 28-07-2020| Version 1 | DOI: 10.17632/mzgzc2d6rg.1
Jakob Jensen,
Sean Upshaw


The current study utilized crowdsourced design to develop ALM materials for darker skin populations. Crowdsourced design is a technique where a group of individuals – in this case, professional designers – deliver multiple designs that are developed and refined over time. Accordingly, this research reports the first three phases of the design process: (1) soliciting initial designs from a crowd of professional designers, (2) selecting a subset of those designs for further evaluation and refinement, and (3) evaluation of the designs. The dataset included on this page focuses on the third phase. For the third phase, participants were recruited by Qualtrics Panels to participate in a message experiment. Participants were stratified by sex (male, female) and Fitzpatrick skin type (0 = skin types 1, 2, 3; 1 = skin types 4,5,6). Data collection occurred August - September 2019. First, participants completed a pretest measuring demographics. Second, participants were randomly assigned to view 1 of 10 ALM visuals. An invisible timer tracked how long participants viewed the visual. Third, participants completed a posttest assessing recall of the stimuli, prior awareness of ALM, health information seeking, intentions to body monitor for ALM, perceived visual informativeness, message quality, message believability, message importance, message novelty, message relevance, message memorability, ALM knowledge, ALM threat susceptibility, and ALM threat severity.


Steps to reproduce

Participants completed a pretest, were randomly assigned to view 1 of 10 ALM visuals, and then completed a posttest.