A Dataset of Young People’s Perception on Dissemination of Government Propaganda and Socialist Culture Content in China.

Published: 25 October 2023| Version 1 | DOI: 10.17632/mzptp5cmr7.1


The provided data comprises responses from 331 participants residing in 135 cities across China, offering extensive geographic coverage. The top contributors are Guangzhou, Shanghai, Beijing, Hangzhou, and Nanjing, representing major Chinese cities with substantial populations and youthful demographics. The participants encompass various occupations, including students, self-employed individuals, foreign workers, and state-owned enterprise employees. This dataset serves as a valuable resource for analyzing Chinese youth's preferences on short video media platforms, their perception on the dissemination of government messages and socialist cultures. It encompasses diverse question formats, including single-choice, multiple-choice, quizzes, and seven-dimensional scale questions. From a cultural perspective, this data is pertinent for scholars and students studying Chinese mainstream culture and subcultures. It elucidates the evolving dynamics between mainstream culture, rooted in Chinese socialism with unique characteristics, and the multifaceted youth subcultures that are no longer solely resistant but also adaptive in today's complex sociocultural landscape. At the media level, this dataset offers insights into the impact of new media on cultural communication, highlighting the challenges mainstream values face in adapting to the digital era. It is valuable for those researching Chinese new media, social media, and short-video platforms. Furthermore, on an international level, the data can aid scholars and experts studying international cultural communication and relations by exploring the interplay between different cultural fields and their implications for China's cultural security. Researchers can conduct quantitative analyses, such as correlation and regression analyses, to uncover trends in Chinese youth's cultural choices and their influencing factors. This research can illuminate the current state of mainstream culture and subculture in China, as well as its global implications in terms of cultural exchanges and competition. Ultimately, this data is invaluable in examining the cultural choices of Chinese youth, their impact on mainstream culture, and their relevance to contemporary issues like the digital economy, cross-cultural communication, and cultural erosion. It offers a forward-looking perspective on a research topic of significant value.



Universiti Kebangsaan Malaysia


Media Sociology