Does Country of Origin Matter? Investigating Olive Oil Preferences among Japanese Consumers Using Best-Worst Scaling

Description

Questionnaire data and program code for the paper, "Does Country of Origin Matter? Investigating Olive Oil Preferences among Japanese Consumers Using Best-Worst Scaling."

Steps to reproduce

This paper uses data from a web-based questionnaire survey conducted from August to September 2022 among web monitors of Cross Marketing Inc. Specifically, a screening survey was conducted among men and women aged 20 to 60 across Japan to reflect the demographic composition by gender, age group and prefecture of residence. The survey was conducted with 15,752 respondents. Those whose response time was less than a quarter of the median and those who gave inconsistent responses were excluded from the valid responses 13,500 people were selected according to demographic composition. The inconsistent responses relate to responses where the frequency with which rapeseed oil or olive oil was used in cooking was higher than the frequency of cooking. The screening survey asked about frequency of cooking, frequency of purchase and use of olive oil, type of olive oil most frequently used, willingness to pay for rapeseed oil, and demographic characteristics, etc. In this study, we then assumed that these respondents, who buy olive oil at least once every 4-5 months, are the target group for the BWS analysis. Of the 13,500 respondents, 4,879 or 36.1% fell into this category. Of the 4,879 respondents, 1,300 were randomly selected to participate in the survey for the BWS.

Categories

Funding

Licence