Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

Published: 13-07-2020| Version 4 | DOI: 10.17632/nj9r2k8zp9.4
Contributors:
Omar BOUBKER,
Khadija Douayri

Description

This data are collected via an online self-administered questionnaire from a sample of 195 Moroccan consumers of dairy products offered by the SAKIA brand. The questionnaire was self-administered via the Google Forms tool during the months of April 2020.

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