Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

Name: Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.
Creator: Omar Boubker
Published: 2021-05-21T09:38:28.492Z
Keywords: Database

Boubker, Omar; Douayri, Khadija

doi:10.17632/nj9r2k8zp9.5

Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

Published: 21 May 2021| Version 5 | DOI: 10.17632/nj9r2k8zp9.5

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This data are collected via an online self-administered questionnaire from a sample of 195 Moroccan consumers of dairy products offered by the SAKIA brand. The questionnaire was self-administered via the Google Forms tool during the months of April 2020.

Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

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