Raw data for modeling the impact of consumer satisfaction on attitude toward the brand, brand preference, and purchase intentions of dairy products.

Published: 21-05-2021| Version 5 | DOI: 10.17632/nj9r2k8zp9.5
Omar Boubker,
Khadija Douayri


This data are collected via an online self-administered questionnaire from a sample of 195 Moroccan consumers of dairy products offered by the SAKIA brand. The questionnaire was self-administered via the Google Forms tool during the months of April 2020.