Social Media influencers and university students

Published: 24 September 2019| Version 1 | DOI: 10.17632/nkc2xd6brz.1
Mohammad Fraiwan


This data corresponds to a survey of 1805 students in Jordanian Universities. A questionnaire designed and tested by the principal investigators was used in this study to examine the knowledge of influencers, following, impression, and the role they play in the students' decision making (e.g., dietary, health, and shopping habits). The questionnaire is comprised of 35 self-administered assessment questions. Most of the questions have a four-level rating scale; always (1), most of the time (2), sometimes (3), never (4). Participants were also asked to complete a survey on socio-demographic factors; age, gender, weight and height (Body Mass Index), marital status of students and their parents, area of living, nationality (Jordanian or not), annual family income, if the student is working, if the student is having a smart phone, type of university, students' major, GPA, study level, and study program.



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