Dataset for Vision, Mission Statements and Core Values of FT Ranked Top 100 Business Schools

Published: 21 June 2021| Version 1 | DOI: 10.17632/nrfg29kvn3.1


This dataset contains the vision, mission statements, and core values of FT Ranked Top 100 Business Schools. The Financial Times (FT) is a London-based daily newspaper that publishes an annual ranking of the world’s best 100 Business Schools. This ranking receives equal acceptance and appreciation by the industry and academia. FT ranks the Top Business Schools based on a comprehensive criterion. In this dataset, the vision, mission statements, and core values are analyzed for the desired characteristics and components using a content analysis technique. The statements were analyzed for the existence or absence of the characteristics and components. Core values are also part of this dataset. The dataset includes a total of 41 variables and 100 observations/entries.


Steps to reproduce

The data for FT Ranked Top 100 Business Schools, their ranking, brand equity, and brand equity growth were extracted from Financial Times (FT) website. Whereas vision and mission statements of FT Ranked Top 100 Business Schools, and Year of the establishment were retrieved from their official websites. Using the measuring keywords identified each vision and mission statement was manually analyzed for the existence of components and characteristics of statements. A conditional formating function in Microsoft Excel was used to highlight the keywords in each statement and observations were manually recorded as dichotomous input (Y/N) under respective variables.


Imam Abdulrahman Bin Faisal University College of Business Administration


Management, Strategic Management, Strategic Decision Making