Replication: Cheating, loss aversion, and moral attitudes in Vietnam

Published: 17 April 2020| Version 1 | DOI: 10.17632/p5z5hhm736.1
Toan Luu Duc Huynh


We use the coin-flip paradigm and a short survey about moral attitudes under three conditions to answer three questions: (i) Do people cheat more when financial incentives are present in comparison with no incentives? (ii) Do they find it more difficult to maintain their ethical standards when they have been given a small amount of money? and (iii) Do moral attitudes predict cheating behavior? Using a sample of Vietnamese college students, we discover that a financial incentive does not matter until people feel that they are facing a loss. In addition, we do not find any evidence that moral attitudes could predict the unethical behavior in our sample. Our findings shed further light on cheating behaviors and loss aversion through an experimental investigation.



University of Economics Ho Chi Minh City


Behavioral Economics, Experimental Economics