Data to model the customer Knowledge Management, Impact on Satisfaction, Loyalty, and Firm Performance: A Guidance for Analysis

Published: 20 February 2020| Version 1 | DOI: 10.17632/ptvvvfn42v.1
Contributor:
muneer alrwashdeh

Description

Subject area Business management, Marketing, Customer knowledge management, Customer satisfaction, Customer loyalty More specific subject area Customer Knowledge Management, Satisfaction, Loyalty, Firm Performance Type of data Tables, figures How data was acquired Data were collected essentially by distributing questionnaires to respondents who only resident patients at the private hospitals in jordan Data format Raw, analysed, descriptive and statistical data Parameters for data collection To collect data, a self-administered questionnaire survey was conducted from beginning of the September, 2019 to mid-January 2020 private hospitals in Jordan. The population included only resident patients. Also the questionnaire was consisted of two sections. The first section was personal data. The second section measured the relationshipbe tween customer knowledge management on customer satisfaction, customer loyalty, and firm performance in the Private hospitals, Jordan. Description of data collection Sample consisted of Patients clients for private hospitals in Jordan – Patients clients are the source of data about satisfaction and loyalty indicators - The direct impact of customer knowledge management on firm performance is not fully identified in private hospitals in Jordan - The Mediating role of satisfaction and loyalty on firm performance is not well explored in literature Data source location Private hospitals, Jordan Data accessibility The data is included with this data articale Value of the data • This data describes the direct impact of customer knowledge management on firm performance, and the indirect impact of customer knowledge management on performance through satisfaction and loyalty.

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To collect data, a self-administered questionnaire survey was conducted from beginning of the September, 2019 to mid-January 2020 private hospitals in Jordan. The population included only resident patients. Also the questionnaire was consisted of two sections. The first section was personal data. The second section measured the relationship between customer knowledge management on customer satisfaction, customer loyalty, and firm performance in the Private hospitals, Jordan.

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