Data for: Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels

Published: 23 April 2020| Version 1 | DOI: 10.17632/pw9mb9h8d4.1
Contributors:
Franck Celhay,
Peiyao Cheng,
Josselin Masson,
Wenhua Li

Description

These are the 2 data sets of the surveys presented in the article "Package graphic design and communication across cultures: An investigation of Chinese consumers’ interpretation of imported wine" to be published in International Journal of Research in Marketing

Files

Categories

Marketing, Semiotics, Communications Design, Advertising Communication, Graphic Design

License