Data for: Binge-viewing, escapism and immersion in the narrative world: The effect of media consumption on travel intentions

Published: 27-02-2021| Version 1 | DOI: 10.17632/pxbdbwtvw2.1
Anna Irimias


We used different scales and self-developed scales to study media consumption, escapism, media immersion and travel intention to the filming location. The research aimed to analyse the impact of the Game of Thrones TV-series on viewers' travel intentions.