​​Dataset on Shopping Mall Visits in Johannesburg, South Africa

Published: 11 March 2025| Version 1 | DOI: 10.17632/pzpnbk5xz2.1
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Description

his dataset captures observations of consumer visits to three major shopping malls in Johannesburg, South Africa, from 2022 to 2023. The data, sourced from Fetch Analytics, utilizes ​​​​smartphone​​​​ signal tracking to provide insights into consumer behaviour. Key variables include mall name, visit frequency, distance travelled, and demographic indicators such as income and Living Standard Measure (LSM). The dataset allows for a granular analysis of how spatial and socio-economic factors influence shopping patterns in a fragmented retail landscape. This dataset is valuable for researchers investigating consumer behaviour, spatial economics, and urban retail planning.

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Institutions

University of the Witwatersrand

Categories

Consumer Shopping Behavior, Consumer Shopping Mall Behavior, Consumer Economics of Economic System

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