Xiaohongshu_data

Published: 4 July 2022| Version 1 | DOI: 10.17632/r26svs34s5.1
Contributor:
wei zhuang

Description

This dataset contains UGC-related data collected from Xiaohongshu app. We select the UGC related to product recommendations, and distinguish product types into search products and experience products (i.e., taking skincare products and cosmetics as experience products; meanwhile, mobile phones, computers and digital cameras as search products). After data preprocessing, we obtained a total of 16,974 records, including content information of UGC posts and personal information of their creators. All text fields have been datalized, some dummy variables are encoded (i.e., ProductType is encoded 0 for search products and 1 for experience products; Media is encoded 0 for photo-text format and 1 for video-text format; Cooperation is encoded 0 for organic post,1 for sponsored post).

Files

Institutions

Shanghai University of Finance and Economics

Categories

Social Media Marketing

License