The impact of cultural destination attributes on overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters

Published: 25-01-2021| Version 1 | DOI: 10.17632/r3v4xznjkp.1
Ozan Atsiz


This data setattempts to examine the relationship between cultural destination attributes, overall tourist satisfaction and loyalty of tourists visiting Istanbul, an important cultural destination. Further to this, a comparison of first-timers and repeaters were investigated with multiple-group analysis. A quantitative research approach was adopted and questionnaire was distributed to international travelers who were about to leave Istanbul.