Data for: Dataset on the green consumption behaviour amongst Malaysian consumers
Published: 26 April 2021| Version 1 | DOI: 10.17632/r5tfv3pp8k.1
Contributors:
Noor Aswani Mohd Ghani, Farrah Dina Yusop, Yusniza KamarulzamanDescription
The data consists of 375 samples of data for seven variables related to Green Consumption Behaviour - Environmental concern, Social influence, Perceived behavioural control, Consumer innovativeness – Novelty seeking and Green Consumption Behaviour alongside with Demographic information such as age, gender, education level, occupation, ethnicity, marital status, personal income, number of household, work category and Media consumption preference.
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Categories
Sustainable Consumption, Green Marketing, Consumerism, Pro-Environmental Behavior