Dataset of Brand Literature in Indonesia from 1997 to 2019

Published: 16 May 2020| Version 1 | DOI: 10.17632/ry79pm8gd9.1
Contributors:
Agung Purnomo,
Elsa Rosyidah

Description

The dataset of brand research & literature in Indonesia, which was indexed by Scopus from 1997 to 2019. The dataset contains data authors, authors ID Scopus, title, year, source title, volume, issue, article number in Scopus, DOI, link, affiliation, abstract, index keywords, references, Correspondence Address, editors, publisher, conference name, conference date, conference code, ISSN, language, document type, access type, and EID.

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Institutions

Bina Nusantara University, Universitas Airlangga

Categories

Marketing, Brand Management, Bibliometrics

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