Dataset of Brand Literature in Indonesia from 1997 to 2019
Published: 16 May 2020| Version 1 | DOI: 10.17632/ry79pm8gd9.1
Contributors:
Agung Purnomo, Description
The dataset of brand research & literature in Indonesia, which was indexed by Scopus from 1997 to 2019. The dataset contains data authors, authors ID Scopus, title, year, source title, volume, issue, article number in Scopus, DOI, link, affiliation, abstract, index keywords, references, Correspondence Address, editors, publisher, conference name, conference date, conference code, ISSN, language, document type, access type, and EID.
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Institutions
Bina Nusantara University, Universitas Airlangga
Categories
Marketing, Brand Management, Bibliometrics