Mobile payment by early adopters

Published: 3 April 2023| Version 4 | DOI: 10.17632/s28bmrcwfs.4
Contributors:
Francisco-Jose Molina-Castillo, Carolina López-Nicolás

Description

The data comes from an empirical study conducted to determine the intention to use mobile devices as a means of payment. The data collection was conducted on a total of 425 students at a university.

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These students were chosen because of their greater affinity with mobile devices, making them digital natives. The questionnaire was developed using scales recognized in the literature on aspects such as intention to use, learning costs or perceived functional value.

Institutions

Universidad de Murcia

Categories

Business, Marketing

Funding

Fundación Cajamurcia

01

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