Indian Consumer Resonance with Herbal Products: A Scoping Review of Traditional Lifestyle Knowledge and the Emergence of Herbal as a Unique Selling Proposition

Published: 15 September 2025| Version 1 | DOI: 10.17632/s3n455b6g5.1
Contributor:
jyoti guleri

Description

The search focused on literature published between 2010 and 2025, using keywords such as herbal products, Indian traditional knowledge, AYUSH, Indian consumer behavior, health culture, natural products, and herbal USP.

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Consumer Behavior

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