Exploring job satisfaction in fitness franchises: a study from a human talent perspective
Description
This study examines job satisfaction in Mexican fitness franchises from a human talent perspective. The research is guided by the following key questions: What factors influence job satisfaction in fitness franchises? How do professional development opportunities and working conditions impact job satisfaction? What challenges or improvements can enhance overall job satisfaction and employee performance? Findings and Data Insights Data was gathered from six semi-structured interviews conducted in October 2023 with employees in different roles. The interviews explored work-life balance, motivation, professional development, relationships, and compensation. Internal communication emerged as the primary factor in job satisfaction. Poor communication from leadership led to uncertainty and dissatisfaction, whereas open dialogue and clear feedback boosted motivation. Interpersonal relationships also played a crucial role; strong team dynamics improved satisfaction, while unresolved conflicts and favouritism caused dissatisfaction. Work-life balance was another key element. Employees who managed professional and personal lives separately reported higher satisfaction. However, stress was a concern, especially for those handling heavy workloads or difficult customers. Flexible work arrangements and stress management strategies were suggested as solutions. Professional development was valued, but employees felt current training—mostly virtual—lacked engagement. Structured, in-person training could enhance skills and career progression. Compensation was generally viewed as fair, though some employees desired additional benefits like food vouchers and performance incentives. Small enhancements in benefits could positively impact morale. Data Collection and Interpretation Data was analysed using ATLAS.ti 23, applying a grounded theory approach to identify ten key themes: work-life balance, stress, communication, motivation, development, compensation, relationships, workplace environment, tasks, and overall satisfaction. Sentiment analysis showed neutral responses dominated, with a significant number reflecting negative emotions due to workplace challenges. The findings highlight the importance of targeted HR strategies. Recommendations include improving communication, fostering teamwork, offering structured training, and enhancing compensation. Aligning these with sustainable development goals can promote better working conditions and economic sustainability. By addressing these factors, fitness franchises in Mexico can improve retention, service quality, and organisational success. This study serves as a reference for future research and a strategic tool for HR management in similar industries.