Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers

Name: Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers
Creator: jiabei LU
Published: 2020-04-23T15:45:36.166Z
Keywords: Business Empirical Research Evaluation

LU, jiabei

doi:10.17632/s55yz9ynz4.1

Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers

Published: 23 April 2020| Version 1 | DOI: 10.17632/s55yz9ynz4.1

Contributor:

jiabei LU

Description

A questionnaire conducted to discover the relationship between experiential marketing and customer-based brand loyalty

Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers

Description

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