Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers

Published: 23 April 2020| Version 1 | DOI: 10.17632/s55yz9ynz4.1
Contributor:
jiabei LU

Description

A questionnaire conducted to discover the relationship between experiential marketing and customer-based brand loyalty

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Institutions

University of Huddersfield Business School

Categories

Business Empirical Research Evaluation

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