Research data: The Effects of Experiential Marketing on Brand Equity of Luxury Market: An Empirical Study of Chinese Luxury Consumers
Published: 23 April 2020| Version 1 | DOI: 10.17632/s55yz9ynz4.1
Contributor:
jiabei LU
Description
A questionnaire conducted to discover the relationship between experiential marketing and customer-based brand loyalty
Files
Institutions
University of Huddersfield Business School
Categories
Business Empirical Research Evaluation