Govt.Comm.GenZ.Indonesia election 2024

Published: 18 December 2023| Version 1 | DOI: 10.17632/sc99dwv2v2.1
evie ariadne


Indonesian President Joko Widodo said that generation Z will transform Indonesian politics by 2045. The president's statement needs to be clarified, in which direction and with what kind of communication strategy the change in the face of politics imposed on Gen-Z will be achieved. If we want to direct the potential of Gen-Z towards a better change for the future of Indonesia, then from now on it is necessary to formulate a communication model that is adequate and in accordance with the characteristics of Gen-Z. How and with what communication strategy will this happen? This study explores the political communication strategy for Gen Z in the Indonesia 2024 election. Data were collected from interviews with Gen-Z and political party and regional KPU figures in West Java. The findings show that Gen-Z in West Java are not apolitical, but they do not use Information and Communication Technology effectively to access political information and knowledge. Political parties and the KPU have not found an adequate communication strategy to connect with Gen-Z. However, most Gen-Z in West Java will vote in the 2024 election. There is a need to bridge the gap between Gen-Z and political institutions with a suitable political communication model for Gen-Z.


Steps to reproduce

Several techniques were used to ensure a comprehensive and unbiased exploration of the phenomenon under study. These techniques include surveys, in-depth interviews, participant/non-participant observation, and document analysis (such as books, archival materials and audio-visual recordings). The survey was conducted using an online questionnaire, namely the Google Forms application, which was distributed through access to the West Java KPU informant network, including the School Students Organization [Organisasi Siswa Intra Sekolah (OSIS)] network, the Student Executive Board [Badan Eksekutif Mahasiswa (BEM)] network and the election activist network. The sample selection was based on convenience sampling techniques aimed at Generation Z from high school students, university students and the general public covering 18 regencies and nine cities in West Java Province. Before the questionnaire was distributed, a preliminary test was conducted on 30 respondents to ensure the credibility and consistency of the instruments used. The distribution of this questionnaire lasted for two weeks, from July 12 to July 26, 2023. The main objective of this questionnaire was to describe the profile of Generation Z individuals in West Java regarding their understanding of the electoral process and their political leanings. Over the two weeks, 2,376 respondents were confirmed to have responded. After careful data cleaning, the final dataset of 1905 valid responses was retained for further analysis. Subsequently, the data collected through the questionnaire was processed and analyzed using the SPSS application. The results were presented in graphical form or tabulated format, followed by descriptive analysis. In conjunction with the questionnaire distribution, data collection also included additional methodologies. A comprehensive literature review was conducted to support various field findings that aligned with the research problem. In addition, direct observation was conducted to gain insights into the field regarding the strategies formulated by the General Election Commission (KPU) as an election organizer and political parties as election participants. This strategy aims to harmonize with the different attributes of Generation Z. This observation stage was conducted in several selected locations, namely Karawang Regency, Tasikmalaya City, and Bandung City.


Universitas Padjadjaran


Communication, Political Communication, Role of Media in Social Development