Data on Consumption Value Based Continuance Intention of Food Delivery Apps among Malaysian Working Professionals

Published: 18 May 2022| Version 1 | DOI: 10.17632/scdw9zjdrm.1
Contributors:
Omkar Dastane,
,

Description

Food delivery apps (FDAs) are becoming increasingly popular among consumers as a convenient and quick way to get food. Given the fierce competition in the industry, understanding what drives continuance intent is crucial. The dataset documents the consumption value dimensions affecting continuance intention of FDA among Malaysian working professionals. A total of 319 usable responses were finalized which were collected from April 2022 to May 2022. The research model was built on the theory of consumption values with four dimensions comprising 17 items. The instrument consisted demographic variables and consumption value dimensions which influence continuance intention of FDAs. The demographics and stated variables dataset can be used to investigate the relationships and descriptions of factors in greater depth. The dataset will be useful to FDA service providers and future research in analysing Malaysian consumer behaviour and, as a result, increasing FDA repeat purchases.

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Institutions

UCSI University

Categories

Marketing

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