MOTIVATION – A KEY FACTOR IN ENTERPRISES
Abraham Maslow's 'hierarchy of needs' states that once the lower level needs like food, shelter, safety, love are fulfilled human strive for higher level needs like self esteem and growth. But motivation is a very complex issue and people may be looking for higher level needs even when lower level needs are unfulfilled and attempting to take care of lower level needs would not create motivation. In depth study is required and steps like reducing working time, increasing wages, benefits, counseling etc would not work to create motivation. Brainstorming is necessary to analyse the steps involved in a job and make changes with elements of challenge involved in performing the job. This continuous process of enrichment of jobs would create sustained motivation.