Nostalgia at play: loss aversion in evaluating movie sequels
Published: 23 May 2023| Version 1 | DOI: 10.17632/sxvcwgkc9c.1
Contributors:
jialiang zhu, Zeyu WangDescription
Our findings reveal that the release of a new sequel film prompts a surge in commentary on its predecessors, particularly if the latest installment does not meet audience expectations.
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Institutions
Xiamen University
Categories
Behavioral Economics