Survey Data for Determinants of Fruit Purchasing Decision Among Singaporeans

Published: 31 March 2021| Version 1 | DOI: 10.17632/t26cbdnhwn.1
Chubashini Suntharalingam,
Thanuja Rathakrishnan,
Suhana Safari,
Maziah Norman,
Muhamad Faireal Ahmad,
Nor Azlina Saari,
Nur Fazliana Md Noh


The data was gathered from a primary survey carried out in Singapore among 519 consumers. The data comprises demographics of respondents (i.e., age, gender, income, employment status, education level) and fruit characteristics (i.e., shape, texture, color, price, nutrition, fruit origin etc).


Steps to reproduce

Carry out descriptive analysis on demographic factors and principal component analysis on fruit characteristics in SPSS


Consumer Behavior, Singapore, Asia-Pacific, Tropical Fruit