Zero-Dollar Tours as a Marketing Approach for Innovative Technology Products

Description

This repository contains the data and supporting materials for the study “Zero-Dollar Tours as a Marketing Approach for Innovative Technology Products.” It includes two survey datasets (a pilot dataset with 60 respondents and the main dataset with 375 respondents), the full questionnaire, codebooks describing variable definitions and coding schemes, and supplementary analysis files documenting the data processing and statistical analysis procedures. These materials are provided to support transparency, verification, and replication of the study’s findings during peer review and after publication.

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