Online Shopping Behavior

Published: 12-07-2021| Version 1 | DOI: 10.17632/t8zbf8hr4k.1
Contributor:
Rochman Hadi Mustofa

Description

Data collected using online questionnaire from 306 respondents. This data includes RAW data and after bootstrap analysis using PLS-SEM. The questionnaire was developed to explore online shopping behaviour viewed from variables including promotion, social media, celebrity endorsement, and purchase decision.

Files