Online Shopping Behavior

Published: 12 July 2021| Version 1 | DOI: 10.17632/t8zbf8hr4k.1
Contributor:
Rochman Hadi Mustofa

Description

Data collected using online questionnaire from 306 respondents. This data includes RAW data and after bootstrap analysis using PLS-SEM. The questionnaire was developed to explore online shopping behaviour viewed from variables including promotion, social media, celebrity endorsement, and purchase decision.

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Categories

Social Sciences, Marketing, Asian Consumer Behavior

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