Dataset Brand Ranking, Brand Equity, Growth Rate & COO 2001-2020

Published: 28-06-2021| Version 1 | DOI: 10.17632/tb3gxz2xhr.1
Contributor:
Kamran Siddiqui

Description

All brands appeared in Interbrand’s Top 100 Global Brand list from 2001 to 2020 are included in this dataset. Following fields were extracted from the Interbrand’s annual reports having string values. • Brand Name • Country of Origin • Industry Sector • Industry Sub-sector Following fields are extracted for each year (2001-2020) having numeric values. • Brand Ranking • Brand Equity ($ million) • Growth in Brand Equity (%)

Files

Steps to reproduce

1. Download data for the brand name, ranking, brand equity, growth in brand equity, country, the region from Interbrand's website. 2. Compile each year's data into a single worksheet.