Data sets, stimuli and questionnaires used in Studies 1, 2 and 3

Published: 12 September 2017| Version 1 | DOI: 10.17632/tfsj36xtfz.1
Iskra Herak,


The data were collected under the supervision of Nicolas Kervyn and Matthew Thomson, during the March-April and December 2016 (studies 1 & 3) and June 2017 (study 2). Data for studies 1 and 3 were collected and distributed in Belgium, by and through Louvain School of Management French speaking students. Data for study 2 were collected using MTurk English speaking sample. Data do not include participants whom haven't completed the instrument 100%.


Steps to reproduce

Recode main VIs (Target & Context) from -1 and 1 to 0 and 1. Open Process Macro, choose and run Model 8, with Human as mediator and Evaluation/Attitude as outcome.


Western University Ivey Business School, Universite catholique de Louvain Louvain School of Management


Perception, Quantitative Method in Marketing, Academic Quality, Advertising Effect