Survey results: Hong Kong university student attitudes towards targeted advertising in Facebook
Published: 13 February 2017| Version 2 | DOI: 10.17632/txy2ddfgmv.2
Contributors:
Christopher Chan,
Joanna Hare
Description
These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.
Files
Institutions
Hong Kong Baptist University, City University of Hong Kong
Categories
Library Marketing, Social Media Marketing