Survey results: Hong Kong university student attitudes towards targeted advertising in Facebook

Published: 13 February 2017| Version 2 | DOI: 10.17632/txy2ddfgmv.2
Contributors:
Christopher Chan,
Joanna Hare

Description

These are the raw results of a survey examining the attitudes of Hong Kong students towards the use of targeted promotion on Facebook. It was conducted by librarians at City University of Hong Kong and Hong Kong Baptist University from 20-26 Jan 2017. A total of 1,131 responses were received.

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Institutions

Hong Kong Baptist University, City University of Hong Kong

Categories

Library Marketing, Social Media Marketing

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