The Human Brand Radar in Politics: A Novel Method for Assessing Political Leaders on Social Media

Published: 30 September 2025| Version 2 | DOI: 10.17632/v56fgdz4pv.2
Contributor:
Vitor Reis Soares

Description

Here are the files used to carry out the research: The human brand radar in politics: content and sentiment analysis of Ecuador's 2023 election. The data collected on the candidates' social media is organized, as well as the R codes used to carry out the sentiment analyses.

Files

Institutions

  • Universidade Federal Fluminense

Categories

Marketing

Licence