Questionnaire survey data
Description
This dataset includes the key data files used in the study "A Survey on the Impact of Cross-Border E-commerce on the Performance Marketing of SMEs": Excel File: Contains both raw and cleaned survey response data, organized for clarity and analysis. SPSS (.sav): Structured dataset with labeled variables, suitable for direct analysis in SPSS. SPSS Output (.spv): Includes statistical analysis results such as correlations, KMO and Bartlett’s Test, Bartlett’s Test of Sphericity, Total Variance Explained, Rotated Component Matrix.
Files
Steps to reproduce
The study will utilize Star Questionnaire Software to design a survey, which will be distributed to a randomly selected sample of 160 Chinese SMEs engaged in CBEC. To ensure the sample's representativeness, a t-test will be performed after data collection to assess any potential bias. The collected data will be analyzed using SPSS.25 software, and validity and reliability analyses will be conducted through exploratory factor analysis (EFA) and Cronbach’s alpha. Descriptive analysis will then be used to interpret the distribution characteristics of the sample and the main themes identified in the data. Multiple regression analysis will be applied to derive R-squared (R²), F-value, and P-values to test the research hypotheses.