Reference group influences and campaign exposure effects on rhino horn demand
Published: 28 May 2020| Version 1 | DOI: 10.17632/vjtxybrc28.1
Hoai Nam Dang Vu
This dataset is collected from fifty semi-structured interviews with self-reported rhino horn users in Hanoi. We studied the influence of different reference groups and campaign exposure effects on the demand for rhino horn.