Reference group influences and campaign exposure effects on rhino horn demand

Published: 28 May 2020| Version 1 | DOI: 10.17632/vjtxybrc28.1
Contributor:
Hoai Nam Dang Vu

Description

This dataset is collected from fifty semi-structured interviews with self-reported rhino horn users in Hanoi. We studied the influence of different reference groups and campaign exposure effects on the demand for rhino horn.

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