Immersive Technologies role in shaping Purchase Intention

Description

Dataset contains responses from Indian sub-continent, on constructs like - Immersive technologies (IT), Brand Experience (BE), User Satisfaction (US), Perceived Enjoyment (PE) and Purchase Intention (PI). Plus, ranking of 4 immersive technologies feature: Augmented Reality (AR), Virtual Reality (VR), Gamification (GAM) and Immersive Social Interactions (ISI).

Steps to reproduce

Cross-sectional Survey

Institutions

• J.C. Bose University of Science & Technology, YMCA

  Haryana, Faridabad

Categories

Licence