Internet Banking Data in Tunisia

Published: 12 October 2021| Version 1 | DOI: 10.17632/w384f2d8fh.1
Tasnim Tekaya, Manel Khadraoui


This dataset consists of 871 observations of internet banking users and non-users in Tunisia (differentiated by the variable usage: 0: non-user; 1: user). It contains information about respondents' personality traits (technology anxiety and personal innovativeness in IT), emotions experienced during the last service use and level of commitment. It also contains demographic variables (age, gender, education level, revenue, bank) and a variable containing reasons why non-internet banking users are not adopting the technology.



Banking, Internet Technology, Electronic Banking, Clustering, Segmentation, Organizational Commitment, Consumer Emotion, Personality Trait