Understanding the Role of Food Neophobia in the Willingness to Consume Functional Rice

Published: 4 November 2024| Version 3 | DOI: 10.17632/w5bg9bnjcw.3
Contributor:
Xian Zhang

Description

Data collected from a choice experiment about decision making over rice. Alternatives include Functional rice A, Functional rice B, conventional rice and opt-out. Attributes include whiteness (white/medium/brown), organic (yes/no), brand (well-known/less-known), health benefit (low GI/low Gluten/Micronutrient-enhanced/none), price per 500g in CNY (5/7.5/10/15). Each observation contains answers to FNS (negative items reversed), cognitive factors, demographic information, lifestyle variables, etc.

Files

Steps to reproduce

Experimental design: D-efficient design using NGene Questionnaire: panel service provided by WJX.com Data preparation: please run main_do file on Stata Model estimation: please run rice_main_hybrid on R Studio.

Categories

Consumer Behavior, Choice Experiment, Food Choice, Asian Consumer Behavior

Funders

  • Ningbo Academy of Agricultural Sciences
    Grant ID: 2023NKYP003

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