Marketing Audit Model Oriented to the Traceability of the Objectives and Strategies.

Published: 30 January 2018| Version 3 | DOI: 10.17632/w64gcxkxtt.3
Yezid Cancino


Summary of the quantitative answers about the conceptions, needs and requirements to make a Marketing Audit. This answers allowed the creation of a new model of Marketing Audit. This information is exposed in the original language (Spanish)