Marketing Audit Model Oriented to the Traceability of the Objectives and Strategies.

Published: 30 January 2018| Version 3 | DOI: 10.17632/w64gcxkxtt.3
Contributor:
Yezid Cancino

Description

Summary of the quantitative answers about the conceptions, needs and requirements to make a Marketing Audit. This answers allowed the creation of a new model of Marketing Audit. This information is exposed in the original language (Spanish)

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