Marketing Audit Model Oriented to the Traceability of the Objectives and Strategies.
Published: 30-01-2018| Version 3 | DOI: 10.17632/w64gcxkxtt.3
Summary of the quantitative answers about the conceptions, needs and requirements to make a Marketing Audit. This answers allowed the creation of a new model of Marketing Audit. This information is exposed in the original language (Spanish)