Does Country of Origin Matter? Investigating Olive Oil Preferences among Japanese Consumers Using Best-Worst Scaling

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Here are the data and Stata do files used for the estimation of the paper on the subject.

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This is the data from a web-based questionnaire survey conducted from August to September 2022 among web monitors of Cross Marketing Inc. Specifically, a screening survey was conducted among men and women aged 20 to 60 across Japan to reflect the demographic composition by gender, age group and prefecture of residence. The survey was conducted with 15,752 respondents. Those whose response time was less than a quarter of the median and those who gave inconsistent responses were excluded from the valid responses 13,500 people were selected according to demographic composition. The inconsistent responses relate to responses where the frequency with which rapeseed oil or olive oil was used in cooking was higher than the frequency of cooking. Of the 13,500 respondents, 4,879 or 36.1% fell into this category. Of the 4,879 respondents, 1,300 were randomly selected to participate in the survey. This is the data which have 1,300 samples.

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