Survey Data on Attitudes: Dysfunctional Attitude Scale (DAS), Ten-Item Personality Inventory-(TIPI), Demographical Information, and Persuasive Techniques

Published: 23 January 2023| Version 1 | DOI: 10.17632/wf4h2v5hyn.1
Pierpaolo Dondio


Data on customers personality traits, dysfunctional attitudes, responses to statements with embedded persuasion techniques and background and demographics. This dataset is in an excel file


Steps to reproduce

The personality traits of participants were collected based on the Ten Item Personality Inventory (TIPI) ( Gosling et al, 2003). The dysfunctional Attitude Scale (DAS) - Arlene Weissman test (Thirty-five item questions proposed by David Burns) The design of the persuasive statements was based on (Braca and Dondio, 2022) More information for reproducing this survey can be found in the attached report.


Technological University Dublin Tallaght School of Science and Computing


Psychology, Marketing, Machine Learning, Computer Modeling in Social Science, Persuasion Promotion


Science Foundation Ireland

Grant 13/RC/2106