Survey Data on Attitudes: Dysfunctional Attitude Scale (DAS), Ten-Item Personality Inventory-(TIPI), Demographical Information, and Persuasive Techniques

Published: 23 January 2023| Version 1 | DOI: 10.17632/wf4h2v5hyn.1
Contributors:
,
Pierpaolo Dondio

Description

Data on customers personality traits, dysfunctional attitudes, responses to statements with embedded persuasion techniques and background and demographics. This dataset is in an excel file

Files

Steps to reproduce

The personality traits of participants were collected based on the Ten Item Personality Inventory (TIPI) ( Gosling et al, 2003). The dysfunctional Attitude Scale (DAS) - Arlene Weissman test (Thirty-five item questions proposed by David Burns) The design of the persuasive statements was based on (Braca and Dondio, 2022) More information for reproducing this survey can be found in the attached report.

Institutions

Technological University Dublin Tallaght School of Science and Computing

Categories

Psychology, Marketing, Machine Learning, Computer Modeling in Social Science, Persuasion Promotion

Funding

Science Foundation Ireland

Grant 13/RC/2106

License