Survey data on dysfunctional attitudes, personality traits and agreement with persuasive techniques.
Published: 3 April 2023| Version 2 | DOI: 10.17632/wf4h2v5hyn.2
Contributors:
, Pierpaolo DondioDescription
Data on customers personality traits, dysfunctional attitudes, responses to statements with embedded persuasion techniques and background and demographics. This dataset is in an excel file
Files
Steps to reproduce
The personality traits of participants were collected based on the Ten Item Personality Inventory (TIPI) ( Gosling et al, 2003). The dysfunctional Attitude Scale (DAS) - Arlene Weissman test (Thirty-five item questions proposed by David Burns) The design of the persuasive statements was based on (Braca and Dondio, 2022) More information for reproducing this survey can be found in the attached report.
Institutions
Technological University Dublin Tallaght School of Science and Computing
Categories
Psychology, Marketing, Machine Learning, Computer Modeling in Social Science, Persuasion Promotion
Funding
Science Foundation Ireland
Grant 13/RC/2106